Social Networking: THE NEW TRADITIONAL MEDIA?

Unless you have been living under a rock, then you know that Social Networking is everywhere you look today. There are magazine articles about it, businesses using it, and more and more people are doing it every day. Companies today are recognizing the limits of traditional advertising, and established companies are stepping into the social networking arena to promote their products.

Companies are turning to blogs, videos and websites such as FaceBook, YouTube, Twitter, MySpace and Digg — and their tens of millions of users — to reach consumers globally. Social Networking sites harness the age-old power of the word-of-mouth recommendation and can be incredible marketing and branding techniques.

With the current recession, corporate budgets have been slashed and ad sales are expected to drop in 2009. This means social media could prove to be the most cost-effective way to sell to consumers.

Dell was quoted as saying it has used Twitter to sell over $500,000 worth of refurbished PCs.
Yet another large technology company has also elected to dedicate 20 percent of its PR budget to social media.

New data from a survey of consumers by Opinion Research Corporation found that 85% of social media users believe that companies should interact with consumers through social media.
This is strong validation for social media marketing and reason to believe that social networking marketing is the wave of the future.

Besides being far less costly, Jared’s Leads partner the Social Networking Girls have the expertise to develop a considerable presence across all social networking sites resulting in a substantial amount of visibility for your company across the internet. With our partnership with one of the top experts in SEO (Search Engine Optimization) we integrate SEO strategy throughout our clients’ sites, a service not offered by any of our competitors.

In every campaign we keep the clients’ brand at the forefront. Our goal is to increase your brand awareness and encourage click through to your main site by creating customized profile pages driving targeted friend/follower enlistment and increased profile views.

For more information about social networking, feel free to contact us!